Privacy Policy
Last updated: 23 February 2026
This Privacy Policy explains how Amy Francesca Designs (“we”, “us”, “our”) collects, uses and protects your personal information when you visit amyfrancescadesigns.com (the “Site”) or communicate with us in relation to the Site and our licensing‑related services (“Services”). For the purposes of this policy, “you” refers to any visitor, viewer or individual who contacts us through the Site.
Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons. When updates are made, the revised version will be posted on this page with an updated “Last updated” date.
How We Collect and Use Personal Information
We collect personal information in order to:
• respond to licensing enquiries
• communicate with you
• maintain and improve the Site
• comply with legal obligations
• protect the security and integrity of the Site
The information we collect depends on how you interact with us.
Personal Information We Collect
Information You Provide Directly
When you contact us—such as through email or a contact form—we may collect:
• your name
• your email address
• any information you choose to include in your message
This information is used solely to respond to your enquiry and maintain communication with you.
Information Collected Automatically
When you visit the Site, certain information may be collected automatically through cookies or similar technologies, such as:
• your IP address
• browser type
• device information
• pages viewed
• time spent on the Site
• how you navigate and interact with the Site
This information helps us understand how visitors use the Site and supports its functionality.
Information We Do Not Collect
As a licensing‑led creative studio, we do not:
• process purchases
• collect payment information
• collect shipping or billing addresses
• create customer accounts
• store order histories
Information We Obtain From Third Parties
We may receive information from third‑party service providers who support the operation of the Site, such as:
• website hosting providers
• analytics providers (if used)
• email service providers
These third parties may collect certain technical or usage information on our behalf to help us operate, maintain and improve the Site.
We do not receive payment information, order information, shipping details or account information from any third party.
Any information obtained from third parties is handled in accordance with this Privacy Policy.
How We Use Your Personal Information
Responding to Enquiries
We use the personal information you provide (such as your name and email address) to:
• respond to licensing enquiries
• communicate with you about your request
• provide information about our work or licensing process
Site Functionality and Improvement
We use Usage Data to:
• operate and maintain the Site
• understand how visitors use the Site
• improve user experience
• ensure the Site remains secure and functional
Security and Fraud Prevention
We may use technical information to detect or prevent malicious or harmful activity and to protect the security of the Site.
Marketing
We do not send marketing emails, promotional messages or advertising communications unless you have explicitly requested to receive them.
We do not use your personal information for targeted advertising.
Cookies
We use cookies and similar technologies to support basic Site functionality and to understand how visitors use the Site.
Cookies may be used for:
• essential site functions
• analytics (if enabled)
• remembering preferences
We do not use cookies for ecommerce, advertising or tracking purchases.
You can manage or disable cookies through your browser settings. Disabling cookies may affect how the Site functions.
How We Disclose Personal Information
We may disclose your personal information to third parties in limited circumstances, including:
• Service providers who support the operation of the Site (e.g., hosting, email, analytics).
• Professional advisers where necessary (e.g., legal or accounting).
• Where required by law, such as to comply with legal obligations or respond to lawful requests.
• To protect our rights, the security of the Site, or the rights of others.
We do not share personal information with marketing partners, advertisers, fulfilment providers, payment processors or any third parties involved in ecommerce activities.
We do not sell or share your personal information for targeted advertising.
Categories of Information Disclosed
Depending on how you interact with the Site, we may disclose:
• Identifiers such as your name or email address (only when you contact us)
• Technical information such as IP address, browser type or usage data
We do not disclose:
• order information
• payment information
• account information
• shipping or billing details
• sensitive personal information
Third‑Party Websites and Links
The Site may contain links to third‑party websites or platforms.
We are not responsible for the privacy practices, content or security of these external sites.
If you choose to follow a link to a third‑party website, you should review that site’s own privacy policy and terms.
Information you share on public or third‑party platforms (such as social media) may be visible to others and is not governed by this Privacy Policy.
Children’s Data
The Site is not intended for use by children, and we do not knowingly collect personal information from individuals under the age of 16.
If you believe a child has provided personal information, please contact us so we can delete it.
We do not sell or share personal information of individuals under 16.
Security and Retention of Your Information
We take reasonable steps to protect your personal information.
However, no method of transmission or storage is completely secure.
We retain personal information only for as long as necessary to:
• respond to your enquiry
• maintain communication
• comply with legal obligations
• protect our rights
Because we do not operate customer accounts or process transactions, retention periods are minimal.
Your Rights
Depending on your location, you may have the following rights under applicable data protection laws (including UK GDPR):
• Right of Access
• Right to Rectification
• Right to Erasure
• Right to Restrict Processing
• Right to Data Portability
• Right to Object
• Right to Withdraw Consent
We do not sell or share personal information, and we do not use personal data for targeted advertising, so opt‑out rights relating to “sale” or “sharing” do not apply.
You may exercise your rights by contacting us using the details below.
We may request information to verify your identity before responding.
Complaints
If you have concerns about how your personal information is handled, you can contact us using the details below.
If you are not satisfied with our response, you may lodge a complaint with your local data protection authority.
In the UK, this is the Information Commissioner’s Office (ICO).
International Users
Your personal information may be transferred to and processed in countries outside your place of residence. These locations may have different data protection laws from those in your country.
Where personal information is transferred outside the UK or EEA, we rely on appropriate safeguards such as Standard Contractual Clauses or other legally recognised mechanisms.
Contact
If you have any questions about this Privacy Policy, our privacy practices, or if you wish to exercise your data protection rights, you can contact us at:
info@amyfrancescadesigns.com
Amy Francesca Designs is the data controller of your personal information.